DohJoy
Dohjoy Hearty & Wholesome is everything you love about bread but better, packed with nutrition and pure flavor in every little calorie, made with ingredients you deserve.
This branding project is bright, energetic, and joyous, playing with bold type and fun patterns to excite customers through packaging and digital branding.
2023-2024 @ MDC Design under the creative direction of Michelle D’Cruz.
Have a slice
of joy today!
I was tasked to support a local small woman-owned business in expanding their new logo into a design system, with labels for bread bags as a priority, as the only designer under a single Creative Director.
Branding 🍞 I developed an expanded, refreshed color palette, custom icons and patterns, a full brand guide, and a system for applying design styles to new products
Packaging 🍞 I created labels for four products: Reduced Calorie White Bread, Sourdough Style Bread, Three Seed Bread, and Bakery Rolls. With numerous rounds of revisions to achieve the client’s goals, we highlighted key nutrition and ingredients while maintaining the necessary Nutrition Facts panel, ingredients list, production info, and barcode
Support 🍞Along with new website banners for the Shopify site, I had the pleasure of designing stickers for large batch packaging, sales sheets, postcards, and printed marketing materials, POS signage, and business cards and t-shirts for team members.
